Assistant Marketing Manager

at PCS
Location Durban, South Africa
Date Posted Oct 21, 2020
Category Sales & Marketing Jobs
Job Type Full-time

Description

  • To assist in researching and evaluating new opportunities to promote the image and services of the company in order to achieve maximum growth through gaining new clients and contracts.

    Key Performance Areas:

    Website: Control and administer website with the assistance of External Marketing Company (EMC), update rates and specials, ensure that information/rates on website are current and accurate. Booking Button rate and information monitoring and updates.

    Social Media: assist EMC & Ass. Operations Manager (AOP) with creating a monthly content plan, checking the content once developed and ensuring the content is posted by the deadline. On weekends monitor and respond to Facebook and Instagram enquiries, ensuring the reservations dashboard is updated. Monitor TripAdvisor comments to ensure EMC has responded to all and for it Management need to take action.

    Advertising: Assist EMC and AOP in identifying potential areas for advertising – print, online, radio & TV etc. Investigate costing, assist EMC with design of ads, ensure payments are made via Accounts Department.  Complete booking forms and trade exchanges where necessary.

    Online Travel Agents: Update and manage all various OTA’s information, photos and rates.  Assist AOP in developing online offers and monitoring reporting sent through from contracted personnel.

    Online Listings: Manage and administer all current online listings ensuring information, photos and rates are up to date.  Update the online listing spreadsheet accordingly and send invoices to Secretary for processing monthly/ yearly. Identify further potential online listings.

    Advertising: Assist EMC and AOP in identifying potential areas for advertising – print, online, radio & TV etc. Investigate costing, assist EMC with design of ads, ensure payments are made via Accounts Department.  Complete booking forms and trade exchanges where necessary.

    In-house Marketing Collateral: Assist AOP and EMC with developing and updating internal collateral including internal newsletter, activity costing, rates specifications sheets, flyers, notices etc.

    Manual: Update Manual, set rate increases etc.

    STO Contracts: Control and administer STO contracts based on level of return business, keep STO register up-to-date, monitor all rates given to STO’s.

    Reps: Work with various off-site Hotel reps to increase business opportunities and maintain relationships with various tour operators/ PCO’s etc.

    Site Inspections: Conduct when required and complete all the necessary paperwork.

    Prize letters: In absence of Secretary assist with prize letters and updating of the prize winner spreadsheet.

    Travel Shows: In conjunction with AOP identify relevant trade shows to attend, liaise with event organisers regarding stands, booking appointments with potential clients and necessary follow up to nurture business relationships.

    On the road Marketing/ Presentations: In conjunction with AOP & Secretary identify relevant retirement homes/ businesses/ Tour Operators/ PCO’s/ wedding planners to present to, organise and conduct the presentation off-site and provide necessary follow ups.

    Discount & Special Rate Requests: assist with special requests, ensure approval obtained from AOP & General Manager and liaise with clients.

    Sponsorship: Manage all sponsorship requests and prize issues ensuring maximum exposure for the Hotel.

    GuestRevu: Assist Secretary with responding to all guest reviews and monitor Hotel performance, stat’s and provide reports to Management.

    Competitor Awareness: Be aware of relevant competitor information and market changes to initiate services/rates as appropriate.

    Annual Marketing Calendar: Generate and manage annual calendar of marketing events, adverts, shows, school holiday, flyers etc. proposed for the year.

    Interactive Computer: Update and manage content.

    Stats & Reporting: Generate statistic reports, forecasting etc.

    Thank You Reports: In absence of Secretary generate monthly reports and distribute.

    Database: In absence of Secretary manage internal database updates, amendments, additions etc.

    Storeroom: Assist Secretary with stock take of marketing items and reordering where needed.

    In-house Printing: In absence of secretary ensure sufficient printing stock is ordered, liaise with Department Heads regarding their printing needs, plan seasonal printing to ensure all is completed on time, design and print menus, programmes etc. for peak season.  Any other duties that you may be called upon in your position as Assistant Marketing Manager, as identified by Management.

    Line of Reporting and Communication

    Assistant Operations Manager (in AOP absence General Manager & Proprietors).  Ensuring a harmonious working relationship between the Hotel and its clients, performing active marketing through liaison with Assistant Operations Manager and release of specials.  Proprietors, General Manager, Assistant Operations Manager, Marketing, External Marketing Company, Banqueting, Front Office Manager, Departmental Heads & various Contractors/ Reps.

     

     

    Qualifications

    Diploma in Marketing and/or minimum 3 years’ experience in sales & marketing role. Hospitality, Sales & Marketing experience essential.

    Skills

    English proficiency: Must have excellent ability to communicate in English, including being able to speak, read and write in English.  Afrikaans will be very beneficial. Additional Skills Requirements: Excellent Microsoft Office proficiency. Excellent verbal and written communication skills. Self-starter, self-motivated, enthusiastic, forward planner and excellent organiser. Hospitality Experience & Experience with Opera Property Management System would be beneficial but not a necessity. Good interpersonal skills, networking, attention to detail, multi-tasker, team player. Own transport essential.

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