Digital Manager

at Job Search
Location Durban, South Africa
Date Posted Jan 13, 2021
Category Sales & Marketing Jobs
Job Type Internship

Description

    • Duties:
      • Independently drive Digital strategies for both CRM and eCommerce in line with Industry / best in class trends
      • Create CRM journeys for customers, based on segmentation to follow in the 18 - 24month purchase journey of the product lifecycle
      • Develop strategies around the digital platforms to be involved in and how to manage the online journey for customers
      • Plan, Develop & execute National digital programs & campaigns including online advertising, website strategy, and design, social media, mobile & deliverables
      • Ensure successful delivery of the company’s digital activity within time and budget whilst delivering exceptional creative product
      • Manage social media programmes (LinkedIn, Facebook, Twitter, Instagram) and all other programmes added to the social media platform
      • Maintain all websites applicable to the company and ensure that all aspects of the websites are up to date and operational
      • Site analytics, metrics and campaign reporting
      • Ensure understanding of the relevant digital/regulatory guidelines in the marketplace
      • Develop and maintain centralized database which provides insight into retail and consumer behavior and facilitate more targeted and effective campaigns
      • Ensure that the CRM database can facilitate the execution and measurement of acquisition and loyalty/retention
      • Recommend best practices based on campaign and customer data analytics
      • Deliver tangible accountable results for the company’s network by providing qualified loyalty and conquest opportunities to the network that convert into sales.
      • Provide guidance for subordinates in their roles to ensure that employees are well adapted to workflow processes and are able to be fully competent in their roles

      Job Requirements

      • Diploma or Degree in Commerce/ Entrepreneurship/ Software Engineering
      • The ideal candidate would have launched an eCom platform to market previously
      • 5 -7 years’ experience in CRM & eCom, Digital Marketing
      • Customer Relationship Management (crucial)
      • Valid Driver’s License

      Competencies

      • Strategic thinker
      • Process orientated
      • A good understanding of systems building and API integration
      • Creative-Thinker/Innovative
      • Excellent communication skills
      • Digital experience is crucial
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