Digital Marketer

at Best Jobs
Location Cape Town, South Africa
Date Posted Jun 24, 2020
Category Sales & Marketing Jobs
Job Type Full-time

Description

We are a new Ecommerce Platform specializing in Online Deals and hard to find products.

We are looking for an experienced and enthusiastic digital marketing specialist with a track record of success in digital marketing start-ups.

Some assistance will be required with non-marketing relating tasks, day to day operations.

Experience & Qualifications:

Experience and knowledge in SEO, PPC, marketing automation technology, email marketing, and all social media platforms and managing PPC and SEO programmers
Knowledge on Google Analytics
Copywriting skills
Knowledge and experience of E-commerce
Strong understanding/experience of current online marketing concepts and strategies
Strong understanding and experience in paid and unpaid advertising
Experience delivering end to end digital marketing campaigns
Experience in data analysis and insights creation
Experience delivering effective and innovative digital campaigns
Bachelor’s degree and or A National Diploma in Marketing, Information Technology or Business accompanied by
a Minimum of 2 years' relevant experience as a Digital Marketer
Duties & Responsibilities:

Manage day-to-day & monthly paid ads
Manage social media platforms
Conduct competitive research
Ability to multitask
Works well under pressure and sticks to tight deadlines
Content design and development including video and photo editing and optimisation
Develop innovative strategies to increase lead volume, decrease cost per acquisition and outmanoeuvre the competition
Monitor and report on metrics such as organic position, site traffic trends, the effectiveness of site optimization etc
Conduct keyword research, competitive analysis, content optimization, meta-tag creation, link development and other SEO related activities
Demonstrate ability to create campaigns that are mapped through to conversion-focused landing pages that are highly relevant and built at scale
Review and audit the site to drive changes that comply with best practices to improve crawlability
Work closely with external Marketing team to ensure all SEO best practices are followed and executed
Prepare and communicate regular & ad hoc reporting on SEO performance
Provide in-depth optimization suggestions based on account performance
Accurately track and maintain budgets across campaigns and on multiple search engines
A/B test ad copy & content for effectiveness
Provide traffic and cost estimates for keywords, ad groups & campaigns
Stay up to date on the latest developments in SEO/PPC and trends
Some assistance will be required with non-marketing relating tasks, day to day operations:
Assist with product listing
Product research
Customer support
Order tracking

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