Franchise Marketing Manager

at Job Search
Location Durban, South Africa
Date Posted Jan 13, 2021
Category Sales & Marketing Jobs
Job Type Internship


    • Requirements:
      • 8 Years Work Experience, Managerial Experience beneficial) (Alternatively 1 Year E-Commerce Experience)
      • Degree in Business Administration, Marketing, Related Courses
      • Experience in Marketing an e-commerce start-up/ Relating digital activities to commercial outcomes


      • Champion a customer-first approach across the business and deliver impactful end-to-end marketing initiatives within a fast-moving e-commerce environment.
      • Grow the online partnership network and customer base in a competitive market.


      Responsible for the Marketing Strategy Set Up

      • Important for the continued future endeavours of the business, key foundational marketing requirements will need to be established

      Create and deliver a customer-centric Digital Marketing Strategy

      • Being the underpinning factor to drive sales activities, to drive business activities and increase visitors, conversion, visibility, brand and sales

      Responsible for building brand presence and capitalising on Franchise market-leading position -

      • Critical to ensuring sustained growth of the platform

      Responsible for generating traffic to the website and engaging customers out of the typical purchase cycle

      • To consistently drive an increase in customer numbers and spend

      Accountable for monitoring goals and measuring performance across all channels, adapting strategy as required

      • To ensure the team are on track to deliver commercial, customer and marketing targets

      Driving demand across the acquisition lifecycle -

      • To focus on conversion and improving the cost and quality of customer acquisitions

      Maximise the effectiveness of affiliate sites -

      • To further grow the Franchise offer/proposition


      Other Benefits: Provident Fund & Medical Aid + Performance bonus


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