Manager: Marketing and Support Services

at Job Search
Location Kathu, South Africa
Date Posted Feb 10, 2021
Category Sales & Marketing Jobs
Job Type Full-time

Description

••Develops, implements and manages a B2B Destination Marketing Public Relations programme for Namibia
•Provides the media with relevant content (eg. photos, film segments)
•Integrates the Namibia Destination Brand guidelines into all activities
•Ensures that all destination brand guidelines are understood by staff and adhered to in all activities
•Ensures that only correctly branded images are used in all marketing activities
•Oversees the NTB website on a continuous basis and monitors the regular upload of fresh and topical stories to ensure the website is dynamic, relevant and attractive
•Oversees responsibility for the trade and media database and encourages web users to register
•Manages the needs of all NTB offices to provide quarterly e-newsletters to their country databases
•Compiles a monthly statistics analysis, showing the use of the site in each market
Works with the Head of Marketing to define the Namibian marketing strategy and the marketing sub-strategies for support services offered
•Bases the strategy on the segments with the greatest potential for Namibia ensuring that there is a market-product fit
•Develops and implements annual work plans for Namibia and the rest of the world source markets where NTB does not have a foreign office or a Representative Agency
•Coordinates and aligns activities to achieve Namibian objectives
•Ensures that the required expertise to deliver the business plan is in place and is proactive in sharing best practice with other NTB markets
•Formulates a plan to ensure that any shortfall of expertise required to deliver the business plan and strategy is acquired either through training, out-sourcing, or consultation with other departments
Requirements
Academic or Professional Requirements:
Bachelor’s Degree (NQF level 7) or similar qualification preferably in Tourism, Hospitality, Marketing or Business Studies
Excellent knowledge of the Namibian tourism industry and knowledge of the tourism product in the region.
Experience Requirements:
Minimum 5 years in a management position, preferably in destination marketing and/or managing a tourist office or representation.
Preferably digital marketing and CRM experience
Training Requirements:
Knowledge of Adobe suite
Advanced Microsoft PowerPoint
Basic Microsoft Excel and Word

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