Paid Search Manager

at Jb Skills
Location Dainfern, South Africa
Date Posted Jul 28, 2021
Category Sales & Marketing Jobs
Job Type Full-time

Description

Plan, develop, execute, track and report across paid search and Google Ads
display campaigns. Manage key media strategies across paid search, display
channels, as well as effectively manage and optimize each channel and Google
Ads display campaigns. Possess a firm understanding of the primary online
marketing channels: paid search, content marketing, targeting, and retargeting.
Have working knowledge of the paid search platforms and implement campaigns
and have the ability to work across multiple accounts on a daily basis, organize
workflows and deliver on deadlines.Paid Search Planning
To manage and deliver Paid Search planning activities. Develop and update the
operational digital marketing plan to align the plan with business goals;
contribute to the overall alignment of the marketing plan to the goals of the
business.

Marketing Campaign Development
Develop tactical Paid Search strategies to assist in the achievement of
operational marketing goals Manage online marketing campaigns and negotiate service level agreements to
ensure successful campaigns and value for money. Plan, coordinate, and
supervise activities relating to campaigns

Paid Media
Develop and/or deliver a plan for significant aspects of a product, service or
marketing area under guidance from senior colleagues. To manage the
performance media including but not limited to PPC and Google Ads Display,
activities by brand.

Project and Portfolio Management
Plan and manage the delivery of projects within an area of professional
expertise, using an appropriate project management methodology to give
assurance that intended outcomes are achieved. Manage a portfolio of projects
while reporting to senior colleagues.

Stakeholder Engagement
To liaise with key resources and stakeholders (Marketing Managers, Channel
Managers, Wider Digital function and Digital Marketing Team).
Develop stakeholder engagement through identifying stakeholders, finding out
their needs/issues/concerns and reacting to these to support the communication
of business information and decisions.

Budgeting
Deliver a budget for an area of the organization or conduct complex analyses on
budget progress in other areas of the organization. Manage the media budgets
and ensure a high return on advertising spend (ROAS).

Insights and Reporting
Prepare and coordinate the completion of various data and analytics reports.

Leadership and Direction
Communicate the online media plans; explain how this relates to the function's
strategy and action plan and the broader organization's mission and vision;
motivate people to achieve local business goals.

Performance Management
Develop and propose own performance objectives; take appropriate actions to
ensure achievement of agreed objectives, using the organization's performance
management systems to improve personal performance. To implement and
manage KPI’s related to all online marketing aspects. To ensure accurate
reporting on KPI’s as and when required. Set appropriate performance
objectives for direct reports or project / account team members and hold them
accountable for achieving these, taking appropriate corrective action where
necessary to ensure the achievement of team / personal objectives.

Continuous Improvement
Review existing operations in own area of work and implement innovation
processes to generate new ideas and ensure continuous improvements are
delivered.

Team Capability Building
Provide coaching to team members to develop their skills.

Requirements

Grade 12/ SAQA Accredited Equivalent (Essential); Relevant degree and/or
Diploma (Advantageous)General Experience
3-5 years' hands-on experience within a PPC campaign management
environment (Essential); 3-5 years' digital marketing experience (Essential);
Experience within a financial services industry and Ecommerce (Advantageous)

Managerial Experience
2 or more years experience of planning and managing resources to deliver
predetermined objectives as specified by more senior managers (Essential)

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