A dynamic business leader with more than a decade's experience in understanding human behaviour in multi-cultural markets across India , Middle East and Sub Saharan Africa, with a Masters in Strategic Marketing from Cranfield University, UK
Passionate about Consumer Insights, Strategy, Brand Management and Business Consulting
Key strengths in global client servicing, stakeholders engagement across levels, P&L management, business development and team handling
Comprehensive experience in making insights matter by elevating consumer knowledge to deliver actionable business direction for improving marketing ROI and efficiency in dynamic market environments across telecom, technology, FMCG, hospitality and travel sectors.
Worked extensively with Marketing/Brand teams on strategic briefs around - Brand growth strategies and re-launch, New Product Development, New market launch, Brand Re-positioning, Consumer acquisition strategies, Global Campaign assessment, Category Development, Multi Country Study, Portfolio optimization, Media Research and Planning.
Core competency in Qualitative and Quantitative, Primary Research, Large Brand Equity Studies and U&A Study, and analytics concepts.
Mentoring young talent, among other key passions
|Last Resume Update||Jul 7, 2020|
|Address||Johannesburg, South Africa|