As a media strategist and business lead with more than 20 years of experience I have worked directly with media and marketing directors of leading companies across a number of categories. My responsibilities included developing competitive strategies across conventional and digital media to build brands and influence consumers and business-to-business communications. I have worked on brands in the financial, automotive, FMCG, telecommunications and technology sectors. I am fully conversant with the principles of marketing, advertising and media and have successfully managed budgets comfortably over the R100m mark. I also have extensive client-side experience, having lead the marketing efforts at two media houses.
|Last Resume Update||Jul 14, 2020|
|Address||Johannesburg, South Africa|
Business Unit Head, Strategic Lead
Manage a team of strategists, planners and buyers to deliver against agreed KPIs for the unit. Manage the client, media owner and creative agency relationships and ensure strategies are relevant and agile. Track spend against budgets, manage discounts and effective deals, lead regular competitor reviews and training. Manage reporting across a number of areas.
Professional Diploma in Digital Marketing
NQF Level 8 : Leadership Development Programme
Leadership Development Programme