Customer behaviour and experience analyst

I am an experienced Customer analytics and CRM systems specialist. My core experience includes development and management of prominent loyalty programmes in the retail sector; data gathering, analytics and interpretation; and strategic brand collaborations.


I am passionate about the confluence of digital channels that shape consumer behaviour. With the increasing amount of data points available it is imperative to analyse data that drive consumer behaviour and loyalty in order to inform business strategy and decision making.

To that effect I have successfully implemented and made use of various reporting platforms to deliver SQL based reports in order to improve decision making regarding policy, procedure and consumer marketing.

Last Resume Update Jul 13, 2020
Address Johannesburg, South Africa
E-mail Locked
Phone Number Locked


The Sorbet Experience
Loyalty Manager and Data Analyst
Feb 2020 - Current

As Loyalty Manager and Data Analyst I work towards using consumer data and behaviours in direct to consumer marketing endeavours. This includes the full process from data analysis through to campaign conceptualization and implementation and ending with post-campaign reporting.

The Sorbet Experience
IT and CRM Manager
Jul 2016 - Feb 2020

Full round IT manager (Technical and strategic) focusing on managing IT Support functions, system design and development, programme management and implementation. Also oversaw customer facing call-centres as well as CRM system design and maintenance.


University of Pretoria
BA (Hons) Criminology
Jan 2008 - Nov 2008
University of Pretoria
BSocSci (Psychology)
Feb 2005 - Nov 2007

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