Market Intelligence and Customer Experience Professional

Education:

  • BCOM HONOURS: MARKETING MANAGEMENT CUM LAUDE. Mancosa – 2019. Subjects: Strategic Marketing Management, Services Marketing, Marketing Research, Research Methodology, Marketing Communications, International Marketing, Thesis
  • PROJECT MANAGEMENT CUM LAUDE (NQF 8). University of Stellenbosch - Executive Development (USB-ED) - 2016
  • ADVANCED BUSINESS PROGRAMME: MANAGEMENT (NQF 9). Tshwane University of Technology (TUT) – 2008. Subjects: Strategy, Organisational Behaviour, Marketing Management, Statistics, Accounting, Economics
  • BCOM: ECONOMICS, BUSINESS MANAGEMENT, INDUSTRIAL PSYCHOLOGY. UKZN - 2003

Skills:

  • Analytical
  • Effective verbal & written communicator
  • Ability to conduct solid market research - Qualitative & quantitative research; Primary & secondary research
  • Research design/methodology - conducting customer surveys/questionnaires, in-depth interviews
  • Data collection, analyze, interpret, synthesize learnings, presenting results (graphically), providing recommendations/implications
  • Identifying opportunities, gaps, risks, threats for the business
  • Product intelligence, competitor intelligence, market analysis/research, customer experience, segmentation, pricing, trends
  • Refined complex research problems into understandable, compelling, and actionable insights
  • Sales support to create value for clients

 

Last Resume Update Jul 14, 2020
Address Fourways, Sandton, South Africa
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