Creative Copywriter | Helping brands and agencies with the art of persuasive communication.

▲ I'm a multi-disciplined, traditional and digital, ATL and TTL copywriter, with experience across a number of sectors in the communications universe.

▲ I tackle brand marketing and communication challenges, and produce channel agnostic creative solutions including traditional advertising, branded video campaigns, social media and radio/audio/podcast executions.

▲ During my time as the Moneyweb Video creative director and writer, I conceptualised branded video content campaigns, directed shoots, executed all dialogue and narrative editing, and wrote articles and social media campaigns amplifying the video content.

▲ As founder and managing editor of - originally an online advertising and marketing publication featuring trends and expert knowledge sharing - I directed website design and analytics reporting, uploaded and published all content daily, wrote, directed video interviews and amplified the site’s content through social media. We ceased publishing in July 2016, but the site is still live for referencing at The adlip company continues as a holding company for my creative skills.

▲ Prior to founding adlip, I co-owned an advertising agency, Riverport Communications, for 11 years and spent the years before that in top multinational agencies as an award winning conceptual writer and creative director.

Last Resume Update Jul 15, 2020
Address Johannesburg, South Africa
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